Our Vision

Provide end-to-end Digital Marketing services for SMBs (Small and Medium size Businesses) by partnering seasoned Marketing and Business Development Executives with current IT resources from the local academic and entrepreneurial community. As an Enterprise (profit or nonprofit), your digital “Customer Ecosystem” is driven by the various Inbound Marketing channels; Pŭye Analytical will guide you to select and develop the appropriate channels while optimizing your Return on Client Engagement.

Inbound Marketing Framework

"You can't manage what you don't measure"

-Peter Drucker-

Digital Analytics

Web analytics is a thermometer for your website, constantly checking and monitoring your online health. As a methodology, it is the study of online experience in order to improve it; without it, you are flying blind. How else would you determine whether your search engine marketing is effective, or even sufficient, for capturing your potential audience or whether your investment (campaign) in creating a social media buzz has been worth it? Is the visitor-experience a good one, encouraging engagement, repeat visits (and sales) or are visitors bouncing off your website after viewing only a single page?

To do business effectively on the Web, you need to continually refine and optimize your online marketing strategy, social search strategy, site navigation, and page content (as well as how your offline marketing, press releases, and communications interact with your website). A low-performing website will starve your return on investment (ROI) and can damage your brand. It is equally important to understand what is performing poorly as to understand what is successfully driving visitor conversion. Web analytics provides the tools for gathering this information and enables you to benchmark the effects - in order to improve what is not working and enhance what is working.

What Can I Learn?

Web analytics (e.g. Google Analytics) provide you with the data from which Key Performance Indicators (KPIs) are measured. Simply put, KPIs represent the key factors specific to your organization that measure success:

Where do my most valuable visitors come from (referrel source and geography)?
Which (of the most valuable visitors) are most likely to make a purchase, and which of those visitors are most likely to make the hightest value purchases?
Which are my most valuable content pages; not just most popular, but pages that also contribute to the conversion process?
How do existing customers use the site compared to new visitors?
Am I wasting money on campaigns that bounce; i.e. attracting visitors that only view a single page and then leave?
Is my site engaging with visitors; does anything on the site help build a relationship with an otherwise anonymous visitor?
How many visits and how much time does it take for a visitor to become a customer?

You can impact this process by leveraging Inbound Marketing Channels?

Customer Acquisition Process

The Value of Your Website

U.S. Online retail spending (eCommerce) grew 16.9% in 2013 to $263.3 Billion. On total, U.S. (non-eCommerce) retail spending grew 3.5% [eMarketer, April 10, 2014]. eCommerce has captured almost 6% of the total retail volume and expected to reach nearly 10% by 2017. Equally of note, mCommerce (mobile commerce; smartphone and tablet) is exhibiting growth rates (year-on-year) approaching 25%! The question is no longer ‘will eCommerce be a sustainable retail growth model?’, but rather, how do I catch and ride with the digital retail evolution?!

Your website is potentially the most important professional tool you have. Whether you are an artist or a doctor, a small café, company of thousands or a non-profit organization, in most cases your site is the first experience any potential customer, donor, employee, or vendor will have with your brand. If your website content spans across social media, mobile devices, and other network-enabled media, you have even greater opportunity to directly reach diverse segments of consumers.

Creating an experience that resonates with those who visit your site is essential to your online survival - not to mention the overall performance of your enterprise - so it stands to reason that your website become a natural extension of your operating strategy. It's important that you have access to the tools (directly or indirectly) to update, manage, edit, and administer it on a timely basis.

Digging Deeper

To better understand the recent movement in mobile commerce activity, we look to a recent study which has provided some interesting insights ("2014 Mobile Path-to-Purchase" - xAd / Telemetrics / Nielsen, June 3, 2014):

Mobile is an everday tool: "42% of shoppers say mobile is the most important media for their decision" (43% of shoppers prefer laptop or desktop)

NOTE: This is 85% of shoppers!

More than half of mobile activity leads to conversion
- 56% / 51%: smartphone, tablet - respectively
1 in 5 retail users who viewed a mobile ad took action, mostly visiting the advertised site
Mobile users are typically 25 to 44, making between $50K to $100K in Household Income
60% of mobile users still have a decision to make when accessing information on their device

You have the ability to influence purchasing decisions!

Search Marketing

SEO and PPC (Google AdWords)

Search Marketing is the process of gaining traffic and visibility from search engines through both paid (PPC) and unpaid efforts (organic SEO).

The concept behind Search Marketing is quite simple: when a consumer searches the Web through either a text box or by clicking through a directory hierarchy, they are in “hunt mode”. This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature. This “hunt mode” means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate or future need. This makes Search Marketing results some of the best sources of targeted traffic, whether that traffic originates from “organic” (unpaid) search listings or paid advertising listings (banner ads, etc.).

Every business with a website has the potential to get found by more customers online through Search Engine Optimization (SEO) and Inbound Marketing Management. It is no longer necessary for Businesses to spend thousands of dollars on advertising in directories and magazines (that may not be viewed by the desired audience) to create brand awareness for potential customers.

Interconnectivity and Mobility

The combination of interconnectivity and mobility changes everything. It is no longer something that just geeks or technology folks use. It's now part of mainstream communication. Just as we’ve never lived in a world without cars and we might think of the horse-and-cart as historically quaint, so billions have never lived without hyper-connection. And we’re doing all of this connecting on the run. Mobile has freed us from desktops and landlines; we read, think, react, reach out, share and shop when we want to and wherever we are. Like it or not, this has created a new paradigm — immediacy. The impact is already dramatic, but like the number of users and the degree of interconnection and influence, it will grow.

Social Media

"According to McKinsey, $8 trillion is currently exchanged (globally) through ecommerce. In many countries, the Internet’s contribution to GDP has doubled over the past five years. Their study of almost 5,000 small and medium-sized enterprises (SMEs) showed that those with a strong web presence grew more than twice as quickly as those without across every sector".

Social Media...

Companies are finding that social media is a great way to build and nurture a community online. What once was thought of as a way to push a message and agenda has now become an opportunity to have a conversation. Marketers are finding that when they become a part of the discussion and start focusing on the community, rather than themselves, they make more headway.

It's a Strategy...

Although it's taken some time for us to figure it out, social media has become an integral part of the greater Marketing team. It's no longer just an add-on that we ask the intern to manage without any pay. As a part of the greater marketing effort, the social media strategy is (or should be) aligned with the SEO strategy, the branding strategy, the blogging/content strategy, the advertising strategy, etc

Get Engaged!

It's time for you to participate in the conversation and talk about things your community wants to discuss, rather than just your own agenda. In a connected world leaders must know how to assess the opportunities and risks of digital on their business. Pŭye Analytical can be your guide through this maze of information and options.

Get in Touch With Us

We would like to hear from you. What business issues are you currently addressing where it would be helpful to have an outside opinion? Where (markets, geography, demographics, etc.) would you like to take your business and you are not sure about the Strategic Digital Path? How can we assist? Or, just drop us a line to say hello.

517 Central Ave. NE, Suite 203, Albuquerque, New Mexico 87102

Telephone: +1 505.918.7644 • info@puyeanalytical.com

Pŭye Analytical

Pŭye Analytical is a unique partnership of analytics, operations and sales / marketing professionals, with decades of experience in Fortune 500 companies, conducting analytics and gathering competitive intelligence to deliver actionable insights and strategic direction.

As part of our core services we will assist you to build and develop a Digital Marketing Plan / infrastructure that will become an integral component of your operation strategy and overall Business Plan. Our expertise in Analytics will identify where your internet clients are coming from, their shopping characteristics, and develop digital marketing campaigns to attract additional quality visitors to your website.

Our business experience across diverse industries, in international as well as domestic markets, coupled with contemporary analytics tools (e.g. Google Analytics, AdWords) will provide a unique perspective how to expand your audience, generate brand visibility and create a dynamic business growth vehicle that will augment your existing Business Development Strategy.