Directory Marketing

As a local business, being found can be a major challenge; particularly since the traditional Yellow Pages (or equivalent) have become an advertising media that is gradually losing traction. In place of the traditional YP directory, online directories are another method of helping customers find your business.

There are nearly as many business and organization directories online as there are social sites. Some serve as general web listings, others serve specific niche audiences. All of them offer an opportunity to include a link back to your own site or blog. They fall into several categories:

• Blog Directories
• Business Directories
• Community Directories
• Industry Directories
• Personal Directories
• Article Directories
• DMOZ – Open Directory Project; manually edited list of sites and businesses

Every individual directory that you submit to is another chance to get found online. It is important to make sure that you are listed in every directory possible. If you are only listed in a few, you are missing potential opportunites to get found by online searches.